You go to your doctor’s office for a routine check-up. Everything is fine but your cholesterol is a
little high. The doctor wants to put you
on medication because lowering your cholesterol will significantly reduce your
risk of heart attack and stroke. Sounds
good until you get to the pharmacy and realize this will cost you a hundred
dollars a month, for life. Why would my
doctor prescribe a medication for me that is going to cost $1,200 a year? Why didn’t he choose something a little
cheaper? Why didn’t he tell me about
eating better and exercising?
Your doctor will go through a thought process before
prescribing your medication. Some of it
is based on age, sex, race, weight, experience, and other medical
conditions. You may be surprised to find
out that some of his decision may be based on the “attention” he receives from
the drug companies. The term attention
is used to refer to the many number of gifts or freebees given to the doctors
for prescribing certain medication.
The billion dollar drug manufacturers know how to influence
your doctor into prescribing their drug.
In years gone by, the gifts given to doctor were pretty
extravagant. I’ve heard stories of a
leased car, an Alaskan cruise, and untold free rounds of golf. Recently, the companies have come to a “gentleman’s
agreement.” They discovered the gifts were getting out of control with each
company trying to one-up the other. The
free items were reduced significantly to pens, pencils, pads, clocks, and
anything else you can use in a doctor’s office.
Look around the office; everything has a drug name on it.
















